What is Google Ads? – A Complete Beginner’s Guide
1. Introduction Google Ads (previously called Google AdWords) is Google’s online advertising platform that allows businesses to show their ads on Google Search, YouTube, Gmail, and millions of partner websites.It works on a pay-per-click (PPC) model – meaning you only pay when someone clicks your ad. Example: If someone searches “Best physiotherapy in Hyderabad”, businesses can show their ad on top of search results immediately. 2. How Google Ads Works Google Ads works like an auction system, but instead of the highest bidder always winning, Google also considers ad relevance and quality. So, even small businesses with lower budgets can compete if their ads are more relevant. 3. Types of Google Ads Campaigns Search Ads Display Ads Video Ads (YouTube Ads) Shopping Ads App Campaigns 4. Key Features of Google Ads 5. Benefits of Google Ads 6. Beginner’s Example Let’s say you own a physiotherapy clinic in Hyderabad. This way, even a small clinic can compete with bigger hospitals. 7. Conclusion Google Ads is one of the most powerful digital marketing tools to grow any business.It helps you: For beginners, learning Google Ads is a must because it works together with SEO, Analytics, and Tag Manager to create a complete digital marketing system.