What are Social Media Ads? – A Beginner’s Guide
1. Introduction Social Media Ads are paid advertisements shown on platforms like Facebook, Instagram, LinkedIn, Twitter (X), TikTok, and others.Unlike traditional marketing, social media ads allow you to target very specific audiences based on their interests, behavior, location, and even life events. Example: A physiotherapy clinic in Hyderabad can show ads only to people living in Hyderabad who are interested in health, fitness, or recovery therapy. 2. How Social Media Ads Work Most social media platforms use a pay-per-click (PPC) or cost-per-impression (CPM) model. 3. Popular Social Media Advertising Platforms Facebook Ads Instagram Ads LinkedIn Ads Twitter (X) Ads TikTok Ads(in countries where available) 4. Types of Social Media Ads 5. Benefits of Social Media Ads 6. Beginner’s Example Suppose you run a Digital Marketing Training Course: 7. Conclusion Social Media Ads are one of the most powerful ways to grow online. They help businesses: For beginners, learning both Google Ads + Social Media Ads is essential to master digital marketing paid strategies.